CONTENTS

Cover

Other Books by David Hutchens

Title Page

Copyright

Dedication

Introduction: Dispatches from a World of Stories

Scene I: A Small Club in Nashville, Tennessee

Scene II: A Cave in the South of France, 1994

Scene III: A Conference Room Somewhere in Paris

It All Began with a Sheep

What's Inside

Stepping into the Stream

9 Muse Story Recipes

Branding Recipes

Team Building/Relationship Building Recipes

Leadership, Strategy, and Change Management Recipes

Organizational Development Recipes

Part I: Fundamentals

Chapter 1: The Four Core Stories

Identity Stories

Vision Stories

Values Stories

Stories of Change and Learning

What Are Your Core Stories?

Three More Cores!

Where Do I Go Next?

Chapter 2: Host a Story Circle

Decide How You Will Frame It

Find or Create a Third Space

Decide Who Needs to Be There

Set Ground Rules

Put Participants in Groups

Begin the Session and Manage the Time

Your Role as Host

Ready to Get Started?

Where Do I Go from Here?

Chapter 3: Story Prompts

First, Some Don'ts

Plant the Suggestion

“Tell Me about a Time …”

Story Buckets

Extreme Prompts

Emotional Prompts

Aspirational Prompts

Go Wide Open

Go for the Heart

Stories Beget Stories

Where Do I Go from Here?

Chapter 4: Capturing Fire

Your turn: First, Pick a Story to Work On

Clarify Your Intent

Your turn: What Is Your Intent?

Connect Your Story to Universal Plots

Your turn: Choose a Plot Archetype

Other Story Structures: FWA

Declare Your Intent

Other Tips and Techniques for Better Stories

Technique 1: Throw 'Em Right into the Action

Technique 2: Add Emotion (“The King and the Queen”)

Technique 3: Add Sensory and Motion Information

Technique 4: The “MacGuffin,” or Gleaming Detail

Technique 5: Play with the Timeline

Technique 6: Make It Shorter!

Your turn: Provide Some Final Polish to Your Story

Bringing It All Together: Geoff's Story

Where Do I Go from Here?

Part II: Branching Out

Chapter 5: Twice-Told Stories

Explain the Process to Your Story Circles

Begin the Story Circles

Close the Story Circle Experience and Select One Story to Retell

Create the Story Theater and Begin!

The Critical Epilogue: Name the Bigger Story

Modifying the Exercise for Different-Sized Groups

Capture It Visually!

Another Delivery Option

Where Do I Go from Here?

Chapter 6: Summoning the Muse (Story Listening and Sense Making)

Meaninglistening and Storymaking with Your Team's Stories

Roll the Dice!

Listen Better

Taking It Deeper: A Geography of Meaning

Option: Use the Archetype Cards

The Power of the Spontaneous Invitation

Meaning Making and Individual Conversations

“For Lack of a System”: A Story from Lori Silverman

Where Do I Go from Here?

Chapter 7: Story Circle Variations (Riffs, Jams, Jazz Licks, and Sitar Solos)

Visual Story Mining

Stories in Words

The Client Sets the Frame

Invite the Witness

Story Distilling

Audience Carousel

Getting Personal: Stories and Significant Experiences

Show and Tell (“Relics”)

Capture Family Legacies

Chapter 8: Leadership Story Archetypes

The 16 Archetypes of the 9 Muses

Putting the Archetypes to Work

Identify the Frame for Conversation

Present the Archetypes

Place Participants in Groups

Have Participants Each Identify Three Archetypes and Write Them on Sticky Notes or Index Cards

Present Your Cards

Analyze and Discuss What Just Happened

Taking It into the Future: The Transformational Question

Using Archetypes as a Directed Listening Framework

How to Apply Archetypes to Your Stories

Where Do I Go Next?

Chapter 9: Future Story Spine

Where Did the Story Spine Come From?

Get Ready for This Exercise

Introduce the Story Spine

Start with the Climactic Event: “Until Finally . . .”

Identify a Single Event That the Group Will Focus On

Complete the Story Spine!

Where Do I Go from Here?

Chapter 10: Visual Timeline

Identify the Story You Want to Tell

Establish the Start and End Dates

Draw a Line that Tells the Story!

Reflect for a Moment

Fill in the Story Details

Draw out the Meaning

Applications

Other Options and Ideas

Where Do I Go from Here?

Chapter 11: Fractal Narratives

Let's Start with an Example: Values Stories

Storytelling and Institutional Memory

Other Fractal Story Frameworks

Where Do I Go Next?

Chapter 12: Fractal Narratives and the Hero’s Journey

The Manager of a Thousand Faces

An Introduction to The Hero’s Journey

Introduce the Hero's Journey

Connect Stories to the Stages of the Journey

Option: Ordeal Storytelling and Prophesying Your Ending

Where Do I Go from Here?

Chapter 13: Story Element Extraction

The Classic Version: Working with a Few Stories

Going Deeper with Story Element Extraction

Distribute the Stories

Collect Ideas

Cluster the Answers

Name the Clusters

Describe the Attributes of the Clusters

Transfer, Group, and Name All the Positive and Challenging Attributes

Assess and Reflect

Chapter 14: Creative Tension Pictures

What's Going On Here

Options for Creative Tension Pictures

The Fast Version: Visuals Speak

Build it, via the Think with Your Hands Methodology

Where Do I Go from Here?

Chapter 15: Strategy Is A Story

A Journey of Heroes

Example: A Strategy Narrative “Message House”

Share the Story

Strategy Is a Storyboard

Option: Cast the 9 Muse Archetypes in Your Storyboard!

Where Do I Go Next?

Chapter 16: Innovation Storyboarding (and Storyboarding Frameworks)

Classic Innovation Storyboarding

The Fast Version

Other Storyboarding Frameworks

An Example: My Creative Process Storyboard

Building the Exercise

Now Begin the Activity

Where Do I Go Next?

Storyboard Your Offering Using Presentation Software

Chapter 17: Step into a Story: Story Field Trips

Identify the Special World

Issue the Call to Adventure

Cross the Threshold

Bring Back the Elixir

The Stories Keep Working on You!

Chapter 18: Digital Storytelling

Comic Book Applications

Movie-Making Applications

Slide Applications

Photo Book and Story book Applications

Image Resources

Appendix

The “Icon Cheat Sheet for Left Brainers”

The 10 Story Types, the Seven Basic Plots, and the 36 Dramatic Situations

Booker's Seven Plots from The Seven Basic Plots

Polti's 36 Dramatic Scenarios

Bibliography

Contributors, Partners, and Friends

About the Author

Connect with David

Index

End User License Agreement

Guide

Cover

Table of Contents

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Other Books by David Hutchens

A Slice of Trust: The Leadership Secret with the Hot & Fruity Filling (with Barry Rellaford)

The Learning Fables Series

Outlearning the Wolves: Surviving and Thriving in a Learning Organization

Shadows of the Neanderthal: Illuminating the Beliefs That Limit Our Organizations

The Lemming Dilemma: Living with Purpose, Leading with Vision

The Tip of the Iceberg: Managing the Hidden Forces That Can Make or Break Your Organization

Listening to the Volcano: Conversations That Open Our Minds to New Possibilities

Circle of the 9 Muses

A Storytelling Field Guide for Innovators and Meaning Makers

David Hutchens

Copyright © 2015 by David Hutchens. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Dedication

For my mother, Pat Hutchens,
story maker, author of family legacy, weaver of a narrative that extends into the future

Think about the role of the narrator in movies you've seen. You know, “After that magical summer, nothing was ever the same again . . .” The narrator is the voice that comments on the story and draws meaning from it.

What is the story your team is living?

Which parts of the story will you direct their attention to?

What will you say to help them draw meaning from it?

In museums, the curator makes decisions about which pieces of art to display, and how to sequence them to tell a bigger story. “Women in the Renaissance” is a curator decision.

What is the bigger story that you want to create for your career, your team, and your organization?

What individual stories do you need to purposefully find and tell—curate—so that you can begin creating that bigger story?

Where will you find those stories? Who has them? How will you put them on display for others?

Storytelling is influence. And when you tell stories purposefully, you establish identity. Build culture. Speed the change process. Enrich the brand. Align people to the strategy. Attract talent. Engage the marketplace. Capture knowledge. Lead. Grow. Connect.

Are you telling stories?

Are you telling the right stories?

Are you telling them in ways that engage, connect, and move people?

Ready to get started?

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!